Decouple the front end without breaking the business
A staged path from monolith to composable: front end first, then search, then content, then checkout — each step shippable on its own.
- Next.js
- GraphQL
- Redis
- Algolia
Headless & Composable Commerce
Composable projects fail when they are attempted all at once. We sequence them. The storefront moves first because that is where the revenue and the performance wins are, and the backend stays exactly where it is until it earns a move.
Every step ships behind a route-level toggle, so traffic shifts gradually and rollback is a config change rather than an incident.
0
Big-bang cutovers required
3.4x
Median improvement in TTFB at the edge
11wk
Typical time to first traffic split
What is actually included
Scope is agreed line by line in the framing week. This is the menu it gets drawn from.
- Composable architecture and vendor selection
- Storefront API and BFF layer design
- Incremental strangler-pattern migration
- Edge rendering and caching strategy
- Search, CMS and personalisation integration
- Design system for the new front end
- Observability and performance budgets
- Team enablement and handover
Typical stack
Four steps, and you can stop after any of them
Every stage produces something you own outright. Nothing is held hostage to the next invoice.
- 01
Framing week
A paid week where we map the constraints, the existing systems and what success has to look like in numbers. You keep the output whether or not we continue.
- 02
Architecture & plan
A written technical plan with the trade-offs made explicit, a milestone schedule, and a fixed budget band for the first release.
- 03
Build in the open
Two-week increments, a preview URL from day three, and a Slack channel where your team can see the work rather than wait for a demo.
- 04
Launch & operate
Load testing, runbooks and monitoring before go-live, then a support window while your team takes the wheel — or a retainer if you would rather we kept it.
Usually paired with
Projects rarely stay inside one service line. These are the ones that most often come along with it.
Headless Shopify Development
Keep Shopify's checkout, payments and admin. Replace everything a customer sees with a front end you control completely.
Read moreHeadless BigCommerce Development
Catalyst or a bespoke Next.js front end sitting on BigCommerce's GraphQL Storefront API, with embedded checkout kept intact.
Read moreWhat clients say when we are not in the room
These are lightly edited excerpts from reference calls, published with permission.
Headless & Composable Commerce: the questions we get asked
If yours is not covered, ask it directly — the reply comes from whoever would lead the work.
With a paid framing week. Two of our people read the existing code, talk to whoever operates the system daily, and produce a written technical plan covering approach, trade-offs, milestones and a budget band. You keep that plan regardless of what happens next.
The people you meet in the framing week. Clownmind runs senior-only delivery teams of three to five, and we do not hand projects to a second bench after the pitch. Next.js, GraphQL, Redis and the rest of the stack listed above are things our team uses daily, not things we subcontract.
Most first releases land between eight and sixteen weeks depending on integration surface. We ship in two-week increments with a preview environment from day three, so there is something real to look at long before launch.
Load testing, runbooks and monitoring go in before go-live. After that you either take it in-house with a documented handover — which is what we design for — or keep us on a retainer for operations and continued delivery.
Yes, from the first commit. Work happens in your repository, under your organisation, on your cloud accounts. There is no proprietary Clownmind framework you have to keep paying to license.
Ready to talk about Headless & Composable Commerce?
Thirty minutes, no deck, and a straight answer about whether we are the right studio for it.