H-6, Kailash Park, Basai Darapur, Bali Nagar, Delhi 110015
Anyone can learn a business in a fortnight. What takes years is knowing which of the rules a client describes are genuinely immovable and which are just habit.
Sector work spans
Every entry below reflects real delivery, not a capability we would like to claim.
Catalogue systems, checkout rebuilds and store operations tooling for brands selling direct at volume.
We work with retail teams on the whole span — from the merchandising surface buyers use every morning to the checkout the customer sees once. Peak-season readiness is planned in July, not in November.
Booking engines, property systems and guest apps where availability logic has to be exactly right.
Travel software lives or dies on inventory accuracy. We build against the awkward realities — overbooking rules, cancellation windows, currency drift and channel manager sync.
Listing portals, agent workflows and valuation tooling with search that behaves under real filters.
Property search is a hard search problem wearing a simple interface. We spend our time on geospatial indexing, saved-search alerts and the CRM integrations agents actually open.
Patient-facing products and clinical tooling built under HIPAA and GDPR from the first commit.
Compliance is an architecture decision, not a checklist at the end. Audit logging, consent, data residency and access control get designed in the first week of a health engagement.
Learning platforms, assessment engines and institutional portals that survive term-start traffic.
Education traffic is spiky and unforgiving — everybody logs in at the same hour. We build for that curve and for the accessibility standards the sector is rightly held to.
Payment flows, lending journeys and reconciliation tooling with an audit trail that stands up.
Financial products are mostly state machines with legal consequences. We model them explicitly, test the unhappy paths hardest, and instrument everything that touches money.
Multi-tenant platforms, billing, onboarding and the admin tooling founders keep deferring.
We join SaaS teams at the awkward stage — the prototype works, the architecture does not scale, and enterprise buyers are asking about SSO. That is our favourite problem.
Editorial commerce, lookbook systems and size logic for brands where the story sells the product.
Fashion clients need content and commerce in the same breath. We build storefronts where an editor can ship a campaign at 9am without asking an engineer for anything.
Streaming front ends, content platforms and subscriber experiences built for large libraries.
Large catalogues break naive front ends. We focus on browse performance, recommendation surfaces and the entitlement logic that decides who sees what.
Membership platforms, class booking and habit-forming apps with offline behaviour that works.
Wellness apps get used in basements with no signal. Offline-first sync and honest streak logic matter more here than almost anywhere else.
Inventory marketplaces, dealer portals and configurators with pricing rules that never disagree.
Vehicle commerce is configuration at heart — options, dependencies, regional availability. We build the rules engine once and let every surface read from it.
Lead systems, client portals and internal automation for firms billing on people's time.
For firms, the highest-return software is usually internal. We start with the process everyone complains about and take it off the spreadsheet it currently lives on.
Then say so plainly and we will tell you honestly whether the learning curve is worth your budget. Twice last year the answer was no.
These are lightly edited excerpts from reference calls, published with permission.
Thirty minutes with a principal engineer. No deck, no discovery call disguised as a sales call.
